Built by the obsessed,
not the algorithm.
Discover the exact parts, shops, and brands behind Australia’s best car builds.
$58B
Australian aftermarket industry
Source: AAAA
50K+
Automotive businesses
Source: AAAA
19.7M
Vehicles on Australian roads
Source: BITRE
300K
Industry professionals
Source: AAAA
The Platform
Every build deserves a
proper spec sheet.
For Creators
Publish a premium build page with every mod listed. One link in your bio replaces a hundred 'what wheels?' DMs.
For Followers
Find the exact parts, brands, and workshops behind any build. No more digging through comments or sending DMs.
For Shops
Get credited every time your work appears on a build. New customers find you through the cars you've touched.
How It Works
Three steps. One link.
Drop your build
Sign up, pick your username, and post your full build spec — make, model, year, every mod.
Tag parts and shops
Credit every brand, product, and workshop. They get discovered. You build your reputation.
Share your profile
Put whipspec.com/user/@you in your bio. Followers get the full breakdown — no more "what wheels?" DMs.
The Opportunity
Automotive discovery is broken.
Every day, creators post builds and get flooded with the same questions: “What wheels?” “Who did the wrap?” “Where can I get that?” The answers get buried in comments and DMs. Parts go unattributed. Shops miss out on leads. Followers give up searching.
15%
Of Australian vehicles are modified after purchase
AAAA Consumer Insights
71%
Of consumers trust their local mechanic
AAAA Industry Report
$10B
Annual service and repair expenditure
AAAA Market Data
For Shops & Brands
Your work deserves
attribution.
When creators tag your shop on a build, you show up. New customers discover you through the cars you’ve worked on — not through paid ads. Claim your page, showcase your work, receive inquiries.
For Shops & Brands
Your work. Attributed.
Every build on WhipSpec tags the shops that did the work and the brands behind the parts. Get discovered by enthusiasts actively looking for their next build.
100+
Shops on platform
500+
Builds published
Growing
Monthly visitors
Free tier
Shop enquiries