WhipSpec
HiLux beach sunset build
Isuzu D-Max warehouse
LandCruiser and Raptor
HSV GTS parking garage
MINT 4X4 Patrol outback
VZ Ute slammed by the river
White HiLux beach sunset
Yellow VL Commodore TUFBT1

Built by the obsessed,
not the algorithm.

Discover the exact parts, shops, and brands behind Australia’s best car builds.

Explore Builds

$58B

Australian aftermarket industry

Source: AAAA

50K+

Automotive businesses

Source: AAAA

19.7M

Vehicles on Australian roads

Source: BITRE

300K

Industry professionals

Source: AAAA

The Platform

Every build deserves a
proper spec sheet.

For Creators

Publish a premium build page with every mod listed. One link in your bio replaces a hundred 'what wheels?' DMs.

For Followers

Find the exact parts, brands, and workshops behind any build. No more digging through comments or sending DMs.

For Shops

Get credited every time your work appears on a build. New customers find you through the cars you've touched.

How It Works

Three steps. One link.

01

Drop your build

Sign up, pick your username, and post your full build spec — make, model, year, every mod.

02

Tag parts and shops

Credit every brand, product, and workshop. They get discovered. You build your reputation.

03

Share your profile

Put whipspec.com/user/@you in your bio. Followers get the full breakdown — no more "what wheels?" DMs.

Y
whipspec.com/user/@yourname

The Opportunity

Automotive discovery is broken.

Every day, creators post builds and get flooded with the same questions: “What wheels?” “Who did the wrap?” “Where can I get that?” The answers get buried in comments and DMs. Parts go unattributed. Shops miss out on leads. Followers give up searching.

15%

Of Australian vehicles are modified after purchase

AAAA Consumer Insights

71%

Of consumers trust their local mechanic

AAAA Industry Report

$10B

Annual service and repair expenditure

AAAA Market Data

For Shops & Brands

Your work deserves
attribution.

When creators tag your shop on a build, you show up. New customers discover you through the cars you’ve worked on — not through paid ads. Claim your page, showcase your work, receive inquiries.

For Shops & Brands

Your work. Attributed.

Every build on WhipSpec tags the shops that did the work and the brands behind the parts. Get discovered by enthusiasts actively looking for their next build.

Claimed shop profile with your builds as a portfolio
Direct enquiries from enthusiasts in your area
Featured placement to reach more customers
View pricing